UTM Link Builder | DesignZig

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UTM Link Builder

The full website URL (e.g. https://www.example.com)

The referrer: (e.g. google, newsletter)

Marketing medium: (e.g. cpc, banner, email)

Product, promo code, or slogan (e.g. spring_sale)

Identify the paid keywords

Use to differentiate ads

Generated URL

Parameter Value

How to Use

  1. Enter the Website URL where you want to send traffic (e.g., your landing page).
  2. Fill in the Campaign Source to identify where the traffic is coming from (e.g., google, newsletter).
  3. Add the Campaign Medium to describe the marketing medium (e.g., cpc, email, social).
  4. Specify the Campaign Name to identify your specific campaign (e.g., summer_sale).
  5. Optionally, add Term (for paid keywords) and Content (for ad variations).
  6. The tool will automatically generate your tracked URL. Click Copy to Clipboard to use it.

About UTM Parameters

UTM (Urchin Tracking Module) parameters are tags that you add to the end of a URL. When someone clicks on a URL with UTM parameters, those tags are sent back to your analytics platform (like Google Analytics) for tracking.

Parameter Examples

  • Source: google, newsletter, facebook, twitter
  • Medium: cpc, email, social, banner, referral
  • Campaign: summer_sale, black_friday, onboarding
  • Term: running+shoes, marketing+software (keywords)
  • Content: logolink, textlink, header_banner (ad variations)

Best Practices

  • Be consistent with naming conventions
  • Use lowercase letters to avoid duplication
  • Keep names short and descriptive
  • Don't use spaces (use underscores or dashes)
  • Only Source and Medium are strictly required